Luton Literature Book Festival Sponsorship pack

The festival will feature a diverse lineup of national adult and children’s authors and illustrators, including World Book Day author (2023) Sharna Jackson and award-winning author Mahsuda Snaith, both of whom have strong ties to Luton. Our diverse programming is designed to reflect and resonate with Luton’s rich cultural tapestry.

Highlights of the festival include skills development workshops, writers’ salons, children’s storytelling and craft activities, a panel discussion featuring shortlisted authors from the SI Leeds Literary Prize (unpublished fiction by UK-based Black and Asian women) and a local authors and illustrators fair. By offering both in-person and online events, the Book Festival ensures that book lovers from around the country can participate and engage with our festival.

We are committed to accessibility and inclusivity. The festival will take place in venues that are accessible to people with disabilities, and British Sign Language interpreters will be present at all author events. Additionally, through our streaming element, we will work with charities to provide free access to their clients, reaching people who might otherwise be unable to attend.

Join us in celebrating the joy of reading and writing at the Luton Literature Book Festival 2024. Your support as a sponsor will help us make this event a memorable and impactful experience for all attendees.

● National Authors/Illustrators: Featuring eight national authors and illustrators, including four children’s authors and four adult authors.
● Workshops and Activities: Skills development workshops, children’s storytelling sessions, and craft activities throughout the day.
● Local Authors and Illustrators Fair: Featuring around 20 local authors and illustrators showcasing their work.
● Low-Cost Tickets: Ensuring accessibility for a wide audience, with free tickets for our Luton Literature Young Authors – to support and grow our talent of tomorrow.
● Inclusive and Accessible: Venues are accessible, with British Sign Language interpreters at all author events.
● Hybrid Format: Both in-person and online audiences can enjoy the events, with free access provided to certain groups via charity partners

● Received high satisfaction ratings, with 100% of surveyed attendees rating the festival highly for relevance, value, quality, and overall experience
● Inspired 97% of attendees to read more and 78% to write their own stories.
● Engaged target audiences from areas of low deprivation in Luton (43% of audience).
● Attracted an audience where 48% were people of the global majority.
● Engaged 58 practitioners (65% local) and 11 volunteers

More Festival photos, videos and info:

● See details about what happened at Luton Literature Book Festival 2022
● Festival album on Facebook
● Festival videos on YouTube

Main Festival Sponsor: £2500

● Logo on all publicity materials
● Banner at festival venues
● Named as main sponsor
● Top billing on sponsor list
● 6 free tickets to attend a festival event of your choice*

Children’s Events Programme Sponsor: £500

● Logo on all publicity materials
● Banner at children’s festival author event stages
● Named as Children’s events programme sponsor
● Third billing on sponsor list along with other programme sponsors
● 4 free tickets to attend a festival event of your choice*

Children’s Activities Programme Sponsor: £500

● Logo on all publicity materials
● Banner at children’s festival author event venues
● Named as Children’s activities programme sponsor
● Third billing on sponsor list along with other programme sponsors
● 4 free tickets to attend a festival event of your choice*

Adult’s Events Programme Sponsor: £500

● Logo on all publicity materials
● Banner at adult’s festival author event venues
● Named as Adult’s events programme sponsor
● Third billing on sponsor list along with other programme sponsors
● 4 free tickets to attend a festival event of your choice*

Workshop Programme Sponsor: £500

● Logo on all publicity materials
● Banner at adult’s festival author event venues
● Named as Adult’s workshop programme sponsor
● Third billing on sponsor list along with other programme sponsors
● 4 free tickets to attend a festival event of your choice*

Press Fair Sponsor: £1000

● Logo on all publicity materials
● Banner at press fair venue
● Named as Press Fair sponsor
● Secondary billing on sponsor list
● 6 free tickets to attend a festival event of your choice*

Event Sponsor: £200 (9 events available)

● Logo on website
● Company name listed on event publicity as event sponsor
● Welcome screen at the event will display the sponsor’s logo and state sponsorship
● 2 free tickets to attend a festival event of your choice*

Festival Publicity

Channels:

● Print:

○ Flyers: distributed via our bookshop, door drops, and available at festival venues, shops, cafes, community centres and schools
○ Posters: Displayed at festival venues and Luton Literature’s Bookshop (Brown’s
Books)
○ Banners: Put up on railings across the town and road side in high traffic area
and pop-up banners inside festival venues

● Video screens: Promo videos displayed on community screens in high footfall areas and at community events in Luton
● Digital:

○ Websites: Festival website and venue partner websites
○ Social Media: Facebook and Instagram
○ E-flyers: Sent to our database and venue partners’ customer database
○ National Ticketing Platform: Promoting wide reach to a national audience

● Press Releases: Sent to local newspapers and radio stations

Why Sponsor the Book Festival?

Enhance Brand Visibility:

● Reach a targeted audience of book enthusiasts and cultural consumers
● Align your brand with a beloved community event
● Benefit from extensive media coverage and promotional efforts

Community Engagement:

● Support literacy and education initiatives
● Connect with local and regional communities
● Demonstrate your commitment to cultural enrichment

Networking Opportunities:

● Engage with authors, publishers, and literary influencers
● Build relationships with potential customers and clients
● Create lasting impressions with festival attendees

How to Become a Sponsor

Becoming a sponsor of our 2024 Book Festival is easy. Simply contact Luton
Literature to discuss your preferred sponsorship package or custom options.

Contact Information:

● Name: Mariana Brown
● Email: [email protected]
● Phone: 07903652240

Deadlines:

To take full advantage of our festival publicity coverage please confirm by 18 September, 2024. After this date only digital publicity opportunities will be available.

We look forward to partnering with you to make the Book Festival 2024 an unforgettable experience for all. Your support will help us continue to celebrate the joy of reading and foster a love for literature in our community.

Thank you for considering sponsorship of the Book Festival 2024.

Warm regards,
Mariana Brown, CEO, Luton Literature